Golden Years — A New Opportunity
We support people in their dignified years with digital adaptation, mental well‑being, and free education. Collaboration is exclusively through organizations.
- Digital adaptation: WhatsApp calls, online banking, internet safety.
- Psychological support: mental health tips and well‑being.
- Education: online micro‑courses, learn at your own pace.
Zlatne is an online opportunity for people in their Golden Years to gain new knowledge, build new connections, and never feel alone.
What we do
Our mission is to make modern technology easier for people 50+, support mental well‑being, and provide free educational programs. We work exclusively through organizations — we onboard your clients to the Zlatne platform and grant them access to support.
Technological adaptation
Smartphones, essential apps, and online safety.
Psychological support
Short guides, self‑help, and referral to partners when needed.
Education
Micro‑courses, video lessons, printable guides.
For organizations
Who can apply (examples): pension funds, insurance companies, hospitals/clinics, social care centers, municipalities, and large companies with CSR programs.
What you get
- Platform access for your 50+ clients/users;
- Ready‑made programs (Viber/WhatsApp, e‑banking, digital safety);
- Communication materials (posters, instructions, guides);
- Monthly usage and impact reports.
How we start
- Short online brief (15 min)
- Agreement / Collaboration protocol
- Access activation for your users
We do not work directly with individuals — access is provided via partner organizations.
Programs
Staying in touch (Viber/WhatsApp)
How to call, send messages, and share photos.
Online banking & payments
Check balance, pay bills safely, recognize fraud.
Digital safety
Strong passwords, spot fake messages, protect data.
Smartphone basics
Wi‑Fi, updates, settings and accessibility.
Well‑being
Short practices, guides, and referral to professional help via partners.
Learn at your own pace
Video lessons and downloadable guides, no time pressure.
Mastering AI
Introduction to artificial intelligence tools in everyday life.
Group online sessions
Live meetings for sharing experiences and learning together.
Partnerships & funding
The system is funded by individual donations and support from companies and foundations that want to improve the quality of life for people 50+. Our sponsors are commercial organizations. We are seeking strategic partners to scale the programs across Serbia and beyond.
FAQ
Do you work directly with individuals?
No — we operate through organizations (pension funds, insurers, healthcare providers, social care centers, municipalities…).
How much does it cost?
Programs are free for end users (50+). Funding comes from donors and company sponsors.
How do users get onboarded?
Your organization sends a list of users; we activate access and provide instructions and materials.
Are the data protected?
We follow GDPR and Serbian data protection law. We collect the minimum necessary information and use standard safeguards.
Organization application
Fill in the application and send it by e‑mail. We do not work directly with individuals.
Official e‑mail for applications: info@zlatne.com
We can also send a PDF application on request. The first pilot project is being launched in Serbia.